REAL PEOPLE LOVE REAL CHICKEN.

THE CHALLENGE:

How does a regional chicken chain stand out during the chicken wars?

THE SOLUTION:

By having a secret a sauce… spoiler alert: the secret sauce is having better chicken.

HOW WE GOT THERE:

PDQ is the only chicken QSR that boasts an open kitchen inside their restaurants. We leaned into this by showing people how their food is really prepared and who it’s prepared by. We used real food, real employees, and even real customers. Tbh, we didn’t have budget for talent. We worked with what we got.

FRESH CHICKEN IS RAD AS HELL.

During the popular Tampa AM, we connected with the skateboard community by creating and giving away custom PDQ skate decks.

GETTING SPICY WITH A NEW SPICY CHICKEN SANDWICH.

PROJECT OVERVIEW:

We launched PDQ’s new spicy chicken sandwich by strategically placing boards next to our competitors. We then started a little beef with our chicken competitors on twitter.