MEN BEING MEN INSIDE A MEN’S WEARHOUSE.

THE CHALLENGE:

How does Men’s Wearhouse become top of mind for guys shopping for clothes?

THE SOLUTION:

Lean into humor and men’s occasion-based shopping habits. 

HOW WE GOT THERE:

Research told us that guys mostly go shopping for clothes when they need an outfit for a specific occasion. We took these insights to create funny in-store interactions with men and our new spokesperson.