INTRODUCING AN ICON TO THE STATE OF CALIFORNIA.  

THE CHALLENGE:

How do you get 39 million people in California to use less energy between 4-9pm?

THE SOLUTION:

Create a symbol that acts as an energy reminder. 

HOW WE GOT THERE:

My team and I wanted to create the Batman signal for clean energy. So we pitched the “Power Down” logo and introduced this symbol to the whole state of California. In reality, I wanted to do something that would outlast my time there. The Power Down logo is still used today.