GETTING NEIGHBORLY WITH YOUR CABLE COMPANY.

THE CHALLENGE:

How do we show everything cable has to offer to three distinct target audiences?

THE SOLUTION:

By creating a mini sitcom where those target audiences become neighbors. 

HOW WE GOT THERE:

This brief became an opportunity to create a world with recurring characters. We used common cable insights (we called them “digital truths”) as the anchor of our storylines.